This section includes a detailed description on Email Marketing with its respective benefits regarding a brand’s online presence
What is it?
Email marketing is a fairly complicated machine with a very wide range of uses. In its most basic state it boils down to creating an email list (database of customers/potentials’ emails) and then serving various types of emails with different objectives (inform/educate/sale/promotion) to the members of this list.
The process usually involves creating the list, implementing a sign-up form on the website or adding customers automatically to the list and then using an autoresponder (email marketing software) to serve emails automatically (within a period of time) or to serve the entire list with regularly created emails.
Email marketing helps to inform, promote and to directly sell a brand’s products and services. It’s a vital method that allows brands to constantly keep in touch with current customers and to turn potentials into customers with high quality emails that inform and built trust with the user.
Email marketing can be easily integrated with social strategies and content marketing campaigns making sure that there’s one more channel that can be exploited during a brand’s marketing efforts. It’s also the easiest way to regularly inform clients or potentials about new and current services that will increase the brand’s image. Email marketing is also a very effective at upselling allowing current customers to be informed about products/services that they needed but had no clue that the company was able to serve that particular need.
Can sell/resell/upsell to current and potential customers
Building trust and keeping a tight relationship with current and potential customers
Ability to regularly and easily inform all current and potentials about new product/services/offers
Bringing users back to the main site
Establishing brand as authority within the industry with regular high quality informational content
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Email Marketing Service Breakdown:
Creating, implementing and optimizing sign-up forms
Creating, managing and segmenting the actual list
Integrating the email marketing campaign with the blog
Sending email blasts
Email list segmentation with multiple email variations based on user profile (client/potential/no longer client etc.)
Creation of autoresponder email series (if required)
Segmentation and automatization of different emails sent based on pages visited
Segmentation and automatization of different emails sent based on client objectives
Creation of newsletters (if required)
Creating a sales funnel (if required)
Complete tracking of all emails sent within the chosen software