We accepted a challenge from Aegon to come up with a different take on how they serve ads to their users.
- Ran national geotargeted ads across a wide range of platforms: Google Display, Facebook, Instagram and unskippable YouTube videos.
- Obtained a CTR (Click-Through-Rate) 20x bigger than the industry average.
- Implemented a branded Aegon line angle on the right side of the platform which is 100% responsive on every display, retaining the same angle across all devices.
- Developed a savings calculator where users can choose their age, monthly amount and the time period they want to save. Savings results are displayed and calculated in real time.